the TAG Heuer Monaco is still one of the most iconic chronographs on the market. The fame of the Monaco owes much to its cameo role on the wrist of Steve McQueen in the 1971 movie Le Mans. Timing was essential and horological designs were driven by functionality and performance. Although Heuer watches had made a name for themselves since the late 19th century, the brand’s modern age fame owes much to motor racing, to the point of being inextricably linked to it.